The most obvious garment that fits into this style of dress is the Bordies..The popularity of this is described through the variety of colours this one design adopts.
Surf style cannot be discussed without including the brand Surf-Style itself.
Surf-Stlye originated from South Florida, with its first megastore being situated in Clearwater beach.
They claim to be a 'brand rooted in family, loyalty, legacy and good waves.'
I am embarrassingly excited to finally find out where these particular tropical floral printed esplanades are from - O'neill!
As with most brands the sales for the summer season are significant for the surf wear too!
Still hoping for a holiday this year? Get your holdalls, made to the best quality by these outdoor style specialists.
Its not just the typical, relaxed, possibly slightly hippy stereotypical clothing which is sold from these surfing shops!
Pink pink pink is available for the girly girls for example!
http://www.roxy-uk.co.uk
Arguably whatever the style is more about the way of life of the wearer. To some its all about the surf!
Most websites and blogs of the brands give inside information about super surfing sites and exciting events!
Advertising remains to be significant for the surf. I love this British heritage take on the tide with bottles/ boyes and the brilliant belts by Billabong.
Some of the most beautiful images come from the sea. The fashion brands built on this also know how to capture these captivating images!
This has inspired my brand partner of XPOSE, Zoe East and I to enter the Billabong Girls Dream in Colour fashion photography competition, please, take a look, vote and support our work and dreams :
