Ok so as I designer I think the design process is very important too, but today labels play a massive part in purchases, and the more the promotion team appeal to their brand's clientele generally the more successful sale statistics!
Hard Rock- the name
Urban outfitters- all about the vintage effortless style
Topshop- arguably the best high street retail brander world world wide.. Try know their clientele , and they know what look their pushing each time! Take the snake paper bag.. Basically a piece of art - mono tone and on trend at the time (last year .. Yes i am sad enough to keep it ...) further promoted the shop. So if you thought packaging was put in the back burner you're wrong I'm afraid .. Promotion is thought about greatly in the fashion industry .. Even the way you walk round a shop!
With white overwhelming the world of fashion for Spring/ Summer, where better to shop then The White Company? Clothing, interiors and gifts, everything you purchase could be on trend this season with the aid of this label if white doesn't wash you out... and even if it does you could always try and pull off the pale look sometimes this promotes perfection! 
