Ssssssss'all about the branding

Ok so as I designer I think the design process is very important too, but today labels play a massive part in purchases, and the more the promotion team appeal to their brand's clientele generally the more successful sale statistics!
Hard Rock- the name
Urban outfitters- all about the vintage effortless style
Topshop- arguably the best high street retail brander world world wide.. Try know their clientele , and they know what look their pushing each time! Take the snake paper bag.. Basically a piece of art - mono tone and on trend at the time (last year .. Yes i am sad enough to keep it ...) further promoted the shop. So if you thought packaging was put in the back burner you're wrong I'm afraid .. Promotion is thought about greatly in the fashion industry .. Even the way you walk round a shop!