So lets be honest, who has been swayed by the packaging of a product?
I'm pretty sure we all have at some point or another, even if it was a book cover when we were five!
Like most things in the commercial world packaging is exceptionally important to sell sell sell! It's got to promote the product to the ideal target market and in a way which best represents the brand.
Below is the Versace miniature perfume collection. Obviously these are just the boxes, the glass bottles inside are very elegant and yet glamorous at the same time. When it comes to perfume clearly, scent is key, but the packaging has to not only do what it states above but describe the scent visually also!
Versace has done, as it does with all its produce, exceptionally well with these miniatures, each so individual, but they all work well together!
Minis as opposed to larger bottles allow you to mix and match your scents to how you feel/ what kind of event you are going to. Also they are fab to take in your bag for the occasional top-up!
boots.com
uk.versace.com
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